As being a result, these LinkedIn figures are not directly similar Using the figures for other social websites platforms printed on this site, or inside our Digital 2024 experiences.
The company’s regularly revised viewers numbers suggest that Facebook Messenger’s ad get to in Hong Kong was reminiscent of 26.0 p.c of the full population Firstly of the year.
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Nevertheless, Meta has built important improvements to how its promoting assets report audience reach data above modern months – like generating important revisions to its base viewers data for Facebook – so the figures demonstrated listed here may not be directly comparable with figures printed inside our previous reviews.
In addition, we’ve noticed some specifically strange developments from the data reported in X’s advertising instruments in the last yr, so we’d recommend warning In terms of analysing these X figures.
The amount of social media marketing customers in Hong Kong at the start of 2024 was akin to 86.two p.c of the total population, but it surely’s crucial to pressure that social media marketing people may well not stand for distinctive persons (see our comprehensive notes on data to know why).
Having said that, Notice that LinkedIn’s promotion instruments publish audience check here get to data based on complete registered associates, rather than the regular Lively people that kind The idea on the advertisement achieve figures released by most other social media platforms.
Nevertheless, since LinkedIn’s advertisement audience figures are according to total registered users in lieu of monthly active people, it’s unclear irrespective of whether these tendencies might replicate modifications in active LinkedIn use as well.
Additionally, our Investigation suggests that X’s inferences is probably not specially reputable in analyzing people’ gender, especially in nations around the world the place English isn't the dominant language.
Nonetheless, it’s vital that you stress that these advertising and marketing achieve figures do not depict month-to-month active user figures, and there may be significant variances amongst the scale of Snapchat’s ad audience and its whole active user foundation.
But In spite of these caveats, Meta’s advert attain data continue to delivers important insights into how Fb use is evolving.
The very first introduced figures are referred to as "advance estimates". The advance estimates consist of the actual advancement of Over-all GDP and its significant expenditure components. When a lot more data grow to be out there, the advance estimates will likely be revised.
If you want to check no matter whether That is our most up-to-day report for Hong Kong, or in the event you’re looking for data on digital developments and behaviours in Hong Kong for prior years, you can find DataReportal’s full selection of studies on Hong Kong by clicking below.
For a result, our hottest figure for social media marketing use could possibly seem like quite distinctive to your values that we released in former years.